There is not value with out Krishna consciousness but if the person is innocent It is best to give such person strong association of devotees. When he sees the selfless loving exchanges between devotees, the already good soul may turn to devotion. There are many different ways to get a person interested in Krishna consciousness, sometimes through chanting, discussing, participating in programs, hearing lectures, reading books, taking some prasadam, visiting the dham or temple etc. You could try and see what works best.

GM approved reply/20102020