Question: Now you mentioned the namahatta, what does namahatta exactly mean? As I understood it is the marketplace of the holy name. Can you please describe further what the namahatta actually is – is it some extraordinary marketing strategy or there is something else to it?

Jayapataka Swami: You see, the chanting of the holy name Hare Krsna Hare Krsna Krsna Krsna Hare Hare, Hare Rama Hare Rama Rama Rama Hare Hare, is mentioned in all the scriptures, as the method in the Kali yuga of performing sacrifice. So namahatta was based on this...