Jayapataka Swami: You see, many people they may know about Krsna but they are not active in Krsna consciousness. So the thing is you present to them, they can be actually be happy, blissful, ecstatic, by practicing the aspects of Krsna bhakti. Everyone is working to be happy. But they think that the dharma does not make them happy. They think that dharma means rules and regulations. That is why Rupa Goswami advised that somehow or another, we get the people to practice bhakti yoga and to chant Hare Krsna, and later we give them rules and restrictions. What is done lots of time, is first we give the rules and regulations and then they think I cannot be happy by following all those rules and restrictions. But our process is different. We try to help them experience the happiness of serving Krsna. So this chanting of the holy name is so blissful! So if people they taste the happiness, then we can later on give them the rules and regulations. It is a secret.