This Chanting is the most essential aspect to enable us to reawaken our dormant love for Kṛṣṇa.
Always remember that Lord Kṛṣṇa is personally present as His Holy Name and your chanting is invoking the presence of Lord Kṛṣṇa. So try to be attentive and dependent on the holy name.
You can pray and express your desires humbly to the holy name, like you would to the deities and the holy name can fulfil your spiritual desires.
His Holiness Jayapataka Swami
24th november 1999